Privacy Policy

Last updated: 12 August, 2026

Found Roaming (“Found Roaming”, “we”, “us” or “our”) operates this website and online store, including the related information, content, features, products and services that we provide (the “Services”).

Our online store is powered by Shopify, which enables us to provide our ecommerce Services to you.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, make a purchase, create an account, sign up to receive marketing, contact us or otherwise interact with Found Roaming.

For the purposes of applicable UK data protection law, Found Roaming is the data controller of the personal information described in this Privacy Policy, except where another organisation acts as an independent controller.

Please read this Privacy Policy carefully.

1. PERSONAL INFORMATION WE COLLECT

“Personal information” means information that identifies you or can reasonably be linked to you.

Depending on how you interact with Found Roaming, we may collect the following types of personal information.

Contact information

This may include:

  • your name;

  • email address;

  • telephone number;

  • billing address; and

  • delivery address.

Order and transaction information

This may include:

  • products you view;

  • products added to your basket;

  • products you purchase;

  • order history;

  • returns and exchanges;

  • discounts or promotional codes used;

  • delivery information; and

  • other information relating to your transactions with us.

Payment information

When you make a purchase, payment information may be collected and processed by Shopify and/or our payment providers.

This may include payment card information, payment method, payment confirmation and transaction information.

Found Roaming does not necessarily receive or store your full payment-card details.

Account information

If customer accounts are available, we may collect information such as:

  • username or login details;

  • account preferences;

  • saved addresses;

  • order history; and

  • account settings.

Communications with us

We may collect information you provide when you contact Found Roaming, including through:

  • customer-service enquiries;

  • email;

  • contact forms;

  • social media;

  • returns enquiries;

  • reviews; or

  • other communications.

Device and technical information

When you use our website, we may automatically collect certain technical information, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • network information;

  • unique identifiers; and

  • information about how your device interacts with our website.

Website usage information

We may collect information about how you interact with Found Roaming online, including:

  • pages viewed;

  • products viewed;

  • links clicked;

  • basket activity;

  • referring websites;

  • approximate interaction times; and

  • other website activity.

This information may be collected through cookies and similar technologies.

Marketing information

If you sign up for marketing or otherwise interact with our marketing communications, we may collect information including:

  • your marketing preferences;

  • whether you have subscribed or unsubscribed;

  • emails sent to you;

  • email opens and clicks where permitted;

  • products or content you interact with; and

  • other information used to understand the effectiveness of our marketing.

2. HOW WE COLLECT YOUR INFORMATION

We may collect personal information:

Directly from you

For example, when you:

  • place an order;

  • create an account;

  • sign up for email or SMS marketing;

  • enter a promotion;

  • submit a review;

  • contact customer service; or

  • otherwise provide information to us.

Automatically

We may collect certain information automatically when you visit or interact with our website through cookies, pixels and similar technologies.

From service providers

We may receive information from companies that help us operate Found Roaming, including Shopify, payment providers, delivery companies, marketing platforms and analytics providers.

From third parties

Where permitted by law, we may receive information from advertising, marketing, social-media or other business partners.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use personal information only where we have an appropriate reason and legal basis for doing so.

Processing and fulfilling orders

We use personal information to:

  • process payments;

  • confirm orders;

  • fulfil purchases;

  • arrange delivery;

  • provide order updates;

  • process returns and refunds; and

  • communicate with you about your purchase.

We generally process this information because it is necessary to perform our contract with you.

Providing our Services

We may use personal information to:

  • create and manage customer accounts;

  • remember preferences;

  • provide customer support;

  • respond to enquiries;

  • provide website functionality; and

  • improve your shopping experience.

Improving Found Roaming

We may use information about how customers interact with our website and products to understand and improve:

  • our website;

  • customer experience;

  • product range;

  • marketing;

  • Services; and

  • business operations.

Where appropriate, we rely on our legitimate interests in operating and improving our business.

Marketing

Where permitted by law, we may use personal information to send:

  • email marketing;

  • SMS marketing;

  • product launches;

  • new-arrival announcements;

  • promotions;

  • Found Roaming news; and

  • other marketing communications.

Where consent is required, we will ask for it.

You can unsubscribe from promotional emails at any time using the unsubscribe link contained within our emails.

Where SMS marketing is offered, instructions for opting out will be provided with the relevant messages.

Opting out of marketing does not prevent us from sending essential transactional communications relating to your orders or account.

Personalisation and advertising

Subject to your choices and applicable law, we may use information about your interactions with Found Roaming to:

  • personalise your shopping experience;

  • recommend relevant products;

  • measure advertising effectiveness; and

  • show relevant Found Roaming advertising on other websites or platforms.

Security and fraud prevention

We may process personal information to:

  • protect our website;

  • authenticate transactions;

  • detect fraudulent or suspicious activity;

  • prevent misuse of our Services; and

  • protect Found Roaming, our customers and others.

Legal obligations

We may use and retain personal information where necessary to:

  • comply with legal obligations;

  • maintain appropriate financial and business records;

  • respond to lawful requests from authorities;

  • establish or defend legal claims; or

  • enforce our Terms and policies.

4. OUR LEGAL BASES FOR PROCESSING

Under UK data protection law, we generally process personal information on one or more of the following bases:

Contract — where processing is necessary to fulfil an order or otherwise perform a contract with you.

Consent — where you have given us permission to process your information for a specific purpose, such as certain forms of marketing or non-essential cookies.

Legitimate interests — where processing is reasonably necessary for our business interests or those of another party and those interests are not overridden by your rights.

These interests may include operating and improving Found Roaming, understanding customer behaviour, preventing fraud and providing effective customer service.

Legal obligation — where we need to process information to comply with applicable law.

You may withdraw consent at any time where we rely on consent. Withdrawal does not affect processing that took place lawfully before consent was withdrawn.

5. COOKIES AND SIMILAR TECHNOLOGIES

Found Roaming and our service providers may use cookies, pixels and similar technologies to operate our website, remember preferences, understand website usage, measure performance and, where permitted, support advertising and personalisation.

Some cookies are necessary for our website to function.

Other cookies, including certain analytics and advertising cookies, may require your consent.

Where required, you can manage your cookie preferences using the cookie controls provided on our website.

For further information, please refer to our Cookie Policy or cookie settings where available.

6. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with trusted third parties where necessary to operate Found Roaming.

These may include:

Shopify

Our store is hosted by Shopify, which provides the ecommerce infrastructure used to operate Found Roaming.

Payment providers

Payment providers process payments and help protect transactions against fraud.

Delivery and fulfilment partners

We may provide your name, contact information and delivery address to postal, courier and fulfilment providers so they can deliver your order.

Marketing and communications providers

We may use third-party platforms to provide email, SMS and other marketing communications.

Analytics and advertising providers

Subject to applicable law and your cookie choices, we may work with analytics and advertising providers to understand website activity, measure marketing performance and deliver relevant advertising.

Professional advisers and service providers

We may share information where reasonably necessary with providers such as accountants, legal advisers, IT providers, hosting providers and other organisations supporting our business.

Legal and regulatory authorities

We may disclose personal information where required by law or where reasonably necessary to protect our rights, our customers or others.

Business transactions

If Found Roaming is involved in a sale, merger, restructuring or other business transaction, personal information may be disclosed as part of that transaction where legally permitted.

We do not permit service providers acting on our behalf to use personal information for purposes unrelated to providing their services to us, except where permitted by law or where they independently determine the purposes for which information is processed.

7. OUR RELATIONSHIP WITH SHOPIFY

Found Roaming's online store is powered by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our store in order to provide its ecommerce services.

Information submitted through our website may therefore be transmitted to and processed by Shopify and its service providers.

Shopify may also process certain information independently for purposes described in its own privacy documentation.

You should review Shopify's applicable consumer privacy information if you would like further information about how Shopify processes personal information.

8. INTERNATIONAL DATA TRANSFERS

Some of the companies that provide services to Found Roaming may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps where required by law to ensure that the information receives an appropriate level of protection.

This may include relying on:

  • UK adequacy regulations;

  • approved contractual safeguards;

  • the UK International Data Transfer Agreement;

  • the UK Addendum to approved Standard Contractual Clauses; or

  • another lawful transfer mechanism.

9. HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

The appropriate retention period may depend on factors including:

  • whether you have an active customer account;

  • whether we need the information to fulfil an order;

  • customer-service requirements;

  • legal and accounting obligations;

  • fraud prevention;

  • dispute resolution; and

  • the establishment or defence of legal claims.

Different categories of information may therefore be retained for different periods.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

10. SECURITY

We take reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

You should therefore take reasonable precautions when communicating sensitive information online and keep any account credentials confidential.

11. YOUR DATA PROTECTION RIGHTS

Under UK data protection law, you may have rights in relation to the personal information we hold about you.

Depending on the circumstances, these may include:

Right of access

You may request confirmation of whether we process your personal information and request a copy of certain personal information we hold about you.

Right to rectification

You may ask us to correct inaccurate or incomplete personal information.

Right to erasure

In certain circumstances, you may ask us to delete personal information.

Right to restrict processing

In certain circumstances, you may ask us to restrict how we process your information.

Right to object

You may have the right to object to certain processing, including processing based on legitimate interests.

You also have the right to object to the use of your personal information for direct marketing.

Right to data portability

In certain circumstances, you may have the right to receive personal information you provided to us in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.

Right to withdraw consent

Where processing is based on your consent, you can withdraw that consent at any time.

Rights relating to automated decision-making

Where applicable, you may have rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.

Not all rights apply in every circumstance.

We may need to verify your identity before fulfilling a request.

To exercise your rights, contact us using the details provided below.

12. MARKETING PREFERENCES

You can unsubscribe from Found Roaming marketing emails at any time by clicking the unsubscribe link within an email.

Where we offer SMS marketing, you can opt out using the instructions contained within those messages.

You may also contact us directly to update your marketing preferences.

Even if you unsubscribe from marketing, we may continue to send service-related communications that are necessary for your orders or account.

13. CHILDREN'S PRIVACY

Found Roaming's Services are intended for adults and are not directed towards children.

We do not knowingly collect personal information from children where doing so would be unlawful.

If you believe that a child has provided personal information to us improperly, please contact us so that we can investigate and, where appropriate, delete that information.

14. THIRD-PARTY WEBSITES

Our website may contain links to websites, platforms or services operated by third parties.

Found Roaming does not control the privacy practices of these third parties.

If you follow a third-party link, we recommend reviewing that organisation's privacy policy before providing personal information.

15. COMPLAINTS

If you have a concern about how Found Roaming handles your personal information, please contact us first using the details below and we will try to resolve the issue.

You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO).

You can find further information about your rights and how to make a complaint through the ICO's official website.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to:

  • our business;

  • our Services;

  • the technology we use;

  • our privacy practices; or

  • applicable legal or regulatory requirements.

When we update this Privacy Policy, we will update the “Last updated” date at the top of this page.

Where required by law, we will provide additional notice of material changes.

17. CONTACT US

If you have questions about this Privacy Policy, how we use your personal information or would like to exercise your data protection rights, please contact:

Found Roaming

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, email us at hello@foundroaming.com or contact us at United Kingdom.